The format is back, and making a big mark on the music industry.
No more pretending you can't hear your name being said!
You know what it's like when someone's been calling your name multiple times and they can only get your attention by flailing their arms in your face, all because you've been wearing your headphones.
It can leave you red-faced.
Well the smart people at Amazon are currently developing headphones that will turn off when your name is said.
We can see this being handy for parents of moody teenagers who will no longer be able to escape awkward conversations...
The cans can also be programmed to turn off when they hear specific sounds, say a siren, which will make headphone wearing safer in everyday life.
What will they think of next?!