Now That’s What I Call Music: Happy 30th Birthday!

Iconic compilation album Now is marking 30 years since it first brought together the day's biggest pop hits.

Now That's What I Call A Wedding!

Iconic compilation album Now is marking 30 years since it first brought together the day's biggest pop hits.

Now That’s What I Call Music 1 hit shops on November 28, 1983 and featured 30 hit singles from that year on double vinyl and cassette.

It featured artists such as Phil Collins, Culture Club, Duran Duran, UB40, Men at Work, and Kajagoogoo.

Smooth Radio’s Pete Waterman said: "All my artists appeared on the Now albums. Every one of them.

"The Now albums for us as an independent record company were a fantastic extra source of income.

"When your record had stopped selling, you would put them on the Now album and they would give you another 25-30% income.

"But there was a lot of politics involved. You basically had to be in the top five to get on the album but it became a fabulous bartering tool.

"They wanted your big artists so we would say 'well you can have that one but only if you also take this one', so it was a good tool for getting new artists, who might have only been in the top 20, another broader field."

The inspiration for the name Now That's What I Call Music came from a 1920s advertisement for Danish Bacon.

The pig became a mascot on the early sleeves of the Now albums and still makes the occasional appearance.

Happy 30th Birthday Now! Did you own one (or all) the Now! albums? 

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