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10 November 2017, 08:13
After weeks of speculation, John Lewis has finally released this year's Christmas advert, and you can watch it in full above.
Titled 'Moz The Monster', the advert follows the story of a young boy who discovers a monster under his bed and, in typical John Lewis fashion, befriends it in the run-up to Christmas. It's adorable.
The promo also features a cover of The Beatles' classic track 'Golden Slumbers', featuring Elbow's Guy Garvey on vocals.
It follows weeks of rumours surrounding the advert, following a brief 'Under the Bed' snippet on Twitter earlier this week, as well as the department store's flagship store sporting the character's wide eyes in its lettering.
The Canary Wharf branch of John Lewis accidentally gave away a spoiler by unveiling cuddly toy versions of the character early. They were swiftly removed when people began sharing an image of the toy online.