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6 November 2018, 12:26 | Updated: 12 November 2018, 10:26
Now that Christmas is just around the corner, it's time to start speculating about one of the biggest festive traditions: the John Lewis Christmas advert.
Over the last decade, the festive advert has become a TV staple of Christmas, and the signal that the holiday season has officially begun.
But what is the new advert about and when can we expect to see it? Here's all the info you need:
John Lewis has yet to announce any release date, but last year’s came out on November 10.
As this was a Friday, it could be released as early as this week, with November 9 landing on a Friday this year.
Christmas adverts have already started appearing on TV, so we should expect it any day now.
The advert usually appears online first, before being aired on TV.
The 12th John Lewis Christmas ad is rumoured to feature Sir Elton John in some capacity.
In September, reports claimed that Elton was being paid £5m for his involvement in the ad, which will apparently be about him.
With Elton's Rocketman movie coming out next year, the title song would be the obvious choice.