9. The End of the Supremes
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The Story of the Supremes
9. 9. The End of the Supremes
The Supremes' hits began running out with changes in the group and declining sales signifying changes in the record industry. Gospel-based soul singers like Aretha Franklin had began to dwarf the Supremes' sweet pop sound. In 1969, Diana Ross' solo career was announced and Diana Ross and the Supremes gave their last performance in 1970. Although the band continued without Ross, with mixed success, until 1977, they never revisited their 1960s heights.