Greggs launches a new vegan sausage roll
2 January 2019, 14:22 | Updated: 3 January 2019, 13:55
The vegan revolution continues...
Greggs, the UK’s largest bakery chain, will launch a vegan sausage roll later this week.
The company is famous for its traditional pork sausage rolls, selling around 1.5 million every week. The new version will be on sale from Thursday (January 3), and has been designed to copy some of the original’s elements.
It will have 96 layers of light and crisp puff pastry, made with vegetable oil, and a “bespoke” Quorn filling.
It arrives after 20,000 people signed a petition by animal welfare organisation Peta, calling on Greggs to produce a vegan version of its bestselling meal.
It also comes at the start of 'Veganuary', a growing movement that asks people to embrace plant-based diets in January.
“Like many food retailers we have seen increasing demand for vegetarian and vegan products,” said Greggs' chief executive Roger Whiteside.
“We have been trying to develop a vegan version of our famous sausage roll for some time now. It has not been easy but our taste panel customers all love this one, so we have decided to launch it as our contribution to Veganuary.”
The new vegan sausage roll will be on sale in 950 of Greggs’ 1,850 UK shops, costing £1, which is 5p more than the normal meat version.