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6 November 2017, 10:05 | Updated: 6 November 2017, 16:39
It's become a very modern tradition. You know it's nearly Christmas when John Lewis rolls out its annual festive TV advert. And it usually makes us cry.
Now that November has rolled around, it's only a matter of time before the retail chain unleashes its next cuddly campaign, but what do we know about it so far?
"This year the John Lewis advert will revolve around a big cuddly monster," said an OK!report. "If you can imagine a cross between the Gruffalo and a huge cute teddy bear, that's the angle they've gone for."
Meanwhile, a Campaign rumour has alleged that it will be directed by Eternal Sunshine of the Spotless Mind filmmaker Michael Gondry.
In past years, there have been covers of songs by Elton John, Keane and The Beatles. As for this year, it has been heavily rumoured that it might feature a cover of George Michael and Wham!'s 'Last Christmas' as a tribute to the late singer.
Last year, electronic group Vaults covered Randy Crawford classic 'One Day I'll Fly Away'. Watch the full video below: