On Air Now
The Smooth Late Show with Martin Collins 10pm - 1am
Lidl launch hot cross bun flavour wine just in time for Easter
3 April 2019, 13:09 | Updated: 3 April 2019, 14:38
Lidl are now selling a wine that, according to experts, tastes just like hot cross buns - and it's vegan!
The supermarket's Moscatel Reserva de Familia wine has notes of raisin and fig which closely resembles the flavour of the sweet buns.
Forming part of Lidl's Spring Wine Tour the new addition is available in store now - just in time for Easter.
What makes it so hot cross bun-like is the vegan wine's maturation in oak barrels, keeping its sweet, syrupy texture.
The muscat grapes first sun dried for 10-15 days on specialised “esparto” dry grass from North Africa and southern Europe.
Richard Bampfield, Lidl’s Master of Wine, said: “This rare Spanish wine from the historic Malaga region boasts unique aromas of raisins and sweet spice, very much like that of the cinnamon and nutmeg flavours in hot cross buns.
Read More: Marmite peanut butter is arriving in the UK
The muscat grapes first sun dried for 10-15 days on specialised “esparto” dry grass from North Africa and southern Europe.
Richard Bampfield, Lidl’s Master of Wine, said: “This rare Spanish wine from the historic Malaga region boasts unique aromas of raisins and sweet spice, very much like that of the cinnamon and nutmeg flavours in hot cross buns. "An exciting find and superb value, this wine is the perfect indulgence for all your Easter treat needs.”
It's not the only flavourful supermarket launch in time for Easter.
Sainsbury's recently announced its introduction of Marmite flavoured peanut butter on April 7 - the first new permanent flavour launch for the brand since 1902.
Brand manager for Marmite, Camilla Williamson, said: "The British public asked, and we listened. We're delighted to bring the nation exactly what they've been craving with the creation of Marmite Peanut Butter."
