Marmite unveil new low-salt version, and we're not convinced
4 May 2018, 09:03
For the half of the nation that actually loves Marmite, you might not be a fan of what's coming next.
One of the things you probably love most about Marmite is it's strong and salty taste.
The company have now gone against that by launching a new reduced-salt version. Yes, that's probably great for our health, but that can't taste that great, surely? SURELY.
In a new blue jar, the new version will contain 25% less salt and is 100% vegetarian. It launched yesterday (May 3) in Waitrose and Asda, and will soon roll out across other stores over the coming weeks.
Shannon Lennon-Smith, Marmite brand manager at Unilever, said: “Consumer tastes and a desire for wider choice, including lower-salt variants, are constantly evolving.
“Marmite has a huge and very loyal fan base and we want to ensure we are listening to their needs and responding accordingly.
“By expanding our range with a new reduced salt variant, we hope to extend Marmite's appeal even further so it can be enjoyed by even more people.”
Marmite already divides the nation, so what's new!