Salad Cream will NOT be renamed Sandwich Cream after all

27 September 2018, 10:03 | Updated: 27 September 2018, 15:09

By Tom Eames

Was it all just for publicity? Either way, we're pleased...

Heinz has announced that they have decided against changing the name of its Salad Cream to the bizarrely-named Sandwich Cream.

Fans were predictably outraged back in June, when parent company Kraft Heinz announced that it was considering a name change for the first time in 104 years.

Heinz revealed at the time that just 14% of consumers actually used the cream on salads, and said that most considered it to be an alternative to mayonnaise for sandwiches.

However, a survey carried out by Heinz found that a huge 87% of consumers wanted the product to remain as Salad Cream, and also rejected other preposterous names such as Fish Finger Sauce, Chip Sauce and Roast Potato Sauce.


Joel Hughes, senior brand manager at Heinz, said: "From TV debates to conversations around the dinner table, it seems everyone has a real fondness for not only the iconic, zingy flavour of Heinz Salad Cream, but the name too.

"Thousands of you shared your thoughts and suggested new ideas, all of which were considered, but it became clear that the British public wanted to keep Heinz Salad Cream, and any other name just wouldn't do.

"We can't ignore the will of the people, so Heinz Salad Cream is here to stay."