Salad Cream may change its name to something silly after 104 years

6 June 2018, 10:47 | Updated: 12 June 2018, 16:44

Salad Cream

Before you ask, it's not April 1.

Heinz has said that it is considering changing the name of our beloved Salad Cream for the first time in 104 years.

What to, we hear you ask?

Sandwich Cream.

The potential rebrand has come up after research found that only 14% of its consumers actually use it on salads.

The survey suggested that the tasty condiment is mostly paired with tuna, ham or cheese in sandwiches, with many people using it as an alternative to mayonnaise.

Joel Hughes from Kraft Heinz said: "We are reviewing the brand's name to reflect how the product is enjoyed by consumers every day, and with the majority usage currently with sandwiches, we can confirm that 'Sandwich Cream' is one of the names being considered.

"There are consumers now who haven't grown up with the brand in the household and just don't know about the iconic zingy flavour, or what to eat it with.

"A decision on a name change is due to be made by September, although the much loved zingy salad cream will still be available to enjoy with exactly the same recipe."

Fans have not taken to the name change very well so far, with one fan named Chris saying: "Hey @HeinzUK if you rename #SaladCream Sandwich Cream I will boycott every product you produce FOR LIFE!! Next you'll be calling your beans "Microwave beans" because nobody bakes them.... Also sack whoever came up with this idiot idea Yours sincerely everyone."

Back in the 1990s, there were plans to take Salad Cream off shelves entirely, but that was scrapped when customers obviously complained.

Salad Cream was the UK's fifth most popular table sauce in 2017, although there was a 5.4% decline on 2016.

Chances are, this is just one big genius publicity stunt. But still!