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7 November 2018, 12:07 | Updated: 9 November 2018, 14:01
It's officially the Christmas lead-up season, and thus we've already seen many loads of new festive adverts popping up on our screens.
We've already ranked the many John Lewis Christmas ads of old, but what are the greatest Christmas ads ever?
Here's our list of the finest festive adverts from the archives:
A who's-who of stars from Jimmy Young and Kenny Everett try and sell us a load of old rubbish, but isn't that Christmas is all about?
From 2006, this is when M&S went on full seductive mode by making us salivate over turkey, puds and more. All in slow motion, of course.
From 1989, this technically isn't a Christmas advert, but for some reason we always think of Christmas when we see it. We're still disappointed not to be greeted by a giraffe each time.
Forever cute. And no, that isn't a young Robbie Williams, but he could be his doppelganger!
Set during the Christmas Day truce in WW1, this moving ad from 2014 never fails to make us tear up.
Author Judith Kerr returned for this one-off festive disaster. How could you stay mad at poor old Mog?
A favourite cult hit from 2016, this one came from auction website Allegro, with a man learning English for a very special and heartwarming reason...
A clever take on the famous Raymond Briggs classic, this 2006 ad featured the boy who refused to share his can of pop, followed by a surprise ending.
This one topped our John Lewis Christmas advert list, and it remains a heartwarmer for the ages.
Christmas doesn't officially begin until you've heard that familiar jingle and the travelling truck.
These little guys always make us weep with happy nostalgic joy, and they never disappoint. Just watch this year's effort. But we're going for the 2017 advert, where we find out how Gran and Grandad first met.